Helping realize every sporting dream in the country
About Runadam
RunAdam aims to collaborate coaches and potential players around the world. It is a dedicated space for all the sports related activities ranging from mentorship, fitness and other needs of an athlete. The primary focus is to build a global network of professionals, athletes and other stakeholders.
My Role
I was a part of 2 member team of UX designers who were assigned to design the WEB experience of the application.
In addition, I led the design of the MOBILE app collaborating one UX designer, two UI designers, a developer and a project manager.
In addition, I led the design of the MOBILE app collaborating one UX designer, two UI designers, a developer and a project manager.
Project plan
🔎 Research
In order to understand our users better, it was required that we visit and interview the users in their natural surroundings.
🎨 Design
Based on the interviews with users we identified key personas, defined the IA and design wireframes.
🤞🏻 Test
An initial beta version was released to the public for testing. On-boarding 1200 athletes, 100 coaches, and 20 institutions.
💡 Redesign
The redesign focussed on the changed business goals, new featured and simplifying complicated flows.
In order to understand our users better, it was required that we visit and interview the users in their natural surroundings.
🎨 Design
Based on the interviews with users we identified key personas, defined the IA and design wireframes.
🤞🏻 Test
An initial beta version was released to the public for testing. On-boarding 1200 athletes, 100 coaches, and 20 institutions.
💡 Redesign
The redesign focussed on the changed business goals, new featured and simplifying complicated flows.
Challenges Faced
1. Understanding the user
Gaining an understanding of the user's environment, psychology and influencers was essential in order to build a product for them.
2. Introducing the platform for first-time users
Introducing India’s first ever sports ecosystem to users was a grueling task. Understanding what kind of content a sports enthusiast are interested in and the mediums through which they consume content was the key to designing a system tailored to their need.
3. Accommodating changing business goals
As features and stakeholders started piling up it was essential that the design scales efficiently to accommodate the changing business goals. Also due to the longevity of the project and constant shift of resources caused design debt which needed to be addressed.
Gaining an understanding of the user's environment, psychology and influencers was essential in order to build a product for them.
2. Introducing the platform for first-time users
Introducing India’s first ever sports ecosystem to users was a grueling task. Understanding what kind of content a sports enthusiast are interested in and the mediums through which they consume content was the key to designing a system tailored to their need.
3. Accommodating changing business goals
As features and stakeholders started piling up it was essential that the design scales efficiently to accommodate the changing business goals. Also due to the longevity of the project and constant shift of resources caused design debt which needed to be addressed.
Challenge 1:
Understanding the user
Understanding the user
The team spent 4 days interviewing Coaches (Ex-Athletes/Professional players/Injured athletes), Schools and atheletes. In Chennai the team have visited 14 school, colleges, stadiums to conduct the focus groups interviews.
Aadhiraj Murugan
• Produce international-level swimmers.
• Promote use of technology to improve gameplay
• To provide his students with motivation and guidance
• To help find good coaches to strengthen the department
• Produce international-level swimmers.
• Promote use of technology to improve gameplay
• To provide his students with motivation and guidance
• To help find good coaches to strengthen the department
Hanuma Vihari
• Represent the country at international level
• Master the technique and skills of the game
• Have access to state-of-the-art facilities and resources
• Compete agianst good competitiors.
• Represent the country at international level
• Master the technique and skills of the game
• Have access to state-of-the-art facilities and resources
• Compete agianst good competitiors.
St. Joseph’s Public School
• To bring the best coaches and students together
• To build the right infrastructure and to recognise players strengths.
• To recognise players strengths and witnesses in-order to train them accordingly.
• To bring the best coaches and students together
• To build the right infrastructure and to recognise players strengths.
• To recognise players strengths and witnesses in-order to train them accordingly.
Challenge 2:
Introducing the platform for first-time user
Introducing the platform for first-time user
Easy onboarding
Simplifying the onboarding to a story-driven experience. Focussing on capturing information by incorporating conversation driven content.
Impact: Easy for users to understand the product by minimizing cognitive load.
Simplifying the onboarding to a story-driven experience. Focussing on capturing information by incorporating conversation driven content.
Impact: Easy for users to understand the product by minimizing cognitive load.
Uncomplicating Navigation
Fixing the menu on the left-hand side enabled scalability and flexibility. This type of menu is common in applications like Facebook which is commonly used by the customer base of Runadam.
Impact: Easy to scale for the stakeholders and easy to understand by the user.
Fixing the menu on the left-hand side enabled scalability and flexibility. This type of menu is common in applications like Facebook which is commonly used by the customer base of Runadam.
Impact: Easy to scale for the stakeholders and easy to understand by the user.
Easy profile complete
Communicating with the users on how and what to fill thereby making it easy to complete their profile.
Impact: Encourage users to complete profile.
Communicating with the users on how and what to fill thereby making it easy to complete their profile.
Impact: Encourage users to complete profile.
Challenge 3:
Accommodating changing business goals
Accommodating changing business goals
Some of the many things we designed
